Configure per-order fulfilment costs that feed into Contribution LTV, True CAC, and all P&L calculations.
Values are saved locally and persist across sessions.
Trial Box (Box 1) — Per Order Costs
Recurring Subscription Boxes (Box 2+) — Per Order Costs
Platform Transaction Fees
Product COGS Fallback Rate
Actual product COGS are pulled from Shopify InventoryItem.cost per variant. This fallback rate is used when Shopify cost data is unavailable.
Trial Box P&L Summary
Trial → Subscription Trend
Chart: Weekly conversion rate trend
Revenue by Box Number
Chart: Revenue breakdown by subscription stage
Channel Performance Summary
Channel
Spend
Trials
Conversions
CAC
ROAS
Cohort Filters
Segment customers by any characteristic
View Mode:
Retention Analysis — Filtered Segment
Compare 2 Cohorts
vs
Retention Curve Comparison
Cohort ACohort B
Monthly Cohort Profitability Analysis
Cohort
Trials
Ad Spend
Cost/Trial
Trial Revenue
Trial P&L
Box 1 Rev
Cumulative P&L
Payback
Pred. Orders/Trial
Pred. Rev/Trial
Box-by-Box Profit/Loss Analysis (Jan 2026 Cohort)
Stage
Customers
Retention
Revenue/Box
Stage Revenue
COGS
Gross Profit
Running Total
P&L Status
Cohort Payback Period Comparison
Cohort
Investment
Break-even Point
Current Profit
ROI %
Projected Final ROI
Status
Cohort Retention Analysis
Cohort
Trials
Churn by Box Transition
Retention Curve
Cohort Benchmark Curve
CAC by Channel
LTV by Channel
LTV:CAC Ratio by Channel
Key Insight: Klaviyo and Organic SEO have the best LTV:CAC ratios. Invest more in email list growth and SEO content to maximize profitability.
Channel Performance Summary
Channel
Spend
Trials
Conversions
CAC
LTV
LTV:CAC
All Ads by Performance
#
Ad Name
Platform
Spend
Conversions
CAC
ROAS
Status
Ad Quality: Which Campaigns Create the Best Customers
#
Campaign
Channel
# Customers
Avg LTV
Avg Boxes
Retention to Box 3
Klaviyo Monthly Cost
Enter your monthly Klaviyo subscription cost to calculate CAC and ROAS:
£✓ Saved!
Top Performing Flows (Klaviyo)
Flow Name
Recipients
Open Rate
Click Rate
Orders
Revenue
Status
Organic Performance
Organic Trials (This Month)
—
Organic Revenue (This Month)
—
Organic LTV
—
Organic Conversion Rate
—
Monthly Organic Trend
Month
Organic Trials
Organic Revenue
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Google Search Console
Connect Google Search Console to see keyword rankings, organic clicks, impressions, CTR, and average position.
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