Fuzzball Live Dashboard

Fuzzball Dashboard

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Cost Settings

Configure per-order fulfilment costs that feed into Contribution LTV, True CAC, and all P&L calculations. Values are saved locally and persist across sessions.

Trial Box (Box 1) — Per Order Costs

Packaging cost per order (£)

Shipping cost per order (£)

3PL / fulfilment cost per order (£)

Recurring Subscription Boxes (Box 2+) — Per Order Costs

Packaging cost per order (£)

Shipping cost per order (£)

3PL / fulfilment cost per order (£)

Platform Transaction Fees

Shopify transaction fee (%)

Recharge fee (%)

Product COGS Fallback Rate

Actual product COGS are pulled from Shopify InventoryItem.cost per variant. This fallback rate is used when Shopify cost data is unavailable.

COGS fallback rate (%)

Trial Box P&L Summary

Trial → Subscription Trend

Chart: Weekly conversion rate trend

Revenue by Box Number

Chart: Revenue breakdown by subscription stage

Channel Performance Summary

Channel	Spend	Trials	Conversions	CAC	ROAS

Cohort Filters

Segment customers by any characteristic

View Mode:

Retention Analysis — Filtered Segment

Monthly Cohort Profitability Analysis

Cohort	Trials	Ad Spend	Cost/Trial	Trial Revenue	Trial P&L	Box 1 Rev	Cumulative P&L	Payback	Pred. Orders/Trial	Pred. Rev/Trial

Box-by-Box Profit/Loss Analysis (Jan 2026 Cohort)

Stage	Customers	Retention	Revenue/Box	Stage Revenue	COGS	Gross Profit	Running Total	P&L Status

Cohort Payback Period Comparison

Cohort	Investment	Break-even Point	Current Profit	ROI %	Projected Final ROI	Status

Cohort Retention Analysis

Cohort	Trials

Churn by Box Transition

Retention Curve

CAC by Channel

LTV by Channel

LTV:CAC Ratio by Channel

Key Insight: Klaviyo and Organic SEO have the best LTV:CAC ratios. Invest more in email list growth and SEO content to maximize profitability.

Klaviyo Monthly Cost

Enter your monthly Klaviyo subscription cost to calculate CAC and ROAS:

Channel Performance Summary

Channel	Spend	Trials	Conversions	CAC	LTV	LTV:CAC

Top Performing Ads

Ad Name	Platform	Spend	Conversions	CAC	ROAS	Status

AI-Powered Insights

Actionable recommendations based on your last 30 days of data

Ask AI About Your Business

Ask questions about your metrics, cohorts, retention, ad performance, and more. Powered by Claude with real-time dashboard data.

Hello! I have access to all your Fuzzball dashboard data — subscriptions, retention, cohorts, Meta ads, Klaviyo email performance, and more. Ask me anything about your business metrics and I'll give you data-driven answers.